Fourth of July Affects E-Commerce

Hara Partners wants to wish everyone a happy Independence Day! The Fourth of July is arguably one of the most celebrated holidays in America and not surprisingly, it is projected to  affect e-commerce in a big way. Studies have found that currently:

$600 million are spent on fireworks

$557 million are spent on burgers and burger toppings

$111 million are spent on charcoal

$94 million are spent on lighter fluid.

All that money probably goes to the barbecues that 68.6% of people who will attend and the 48.7% of people who will watch or set their own fireworks. As time progresses, experts predict that 10% of those sales will be made online.

Below are some patriotic infographics provided by nextopia.com to elaborate on this topic. Cue the fireworks.

 

Fourth of July E-Commerce
Fourth of July E-Commerce
What Are People Spending On?
What Are People Spending On?

 

If you have questions or comments, please feel free to contact us or leave a comment below. Let us know how you spent the Fourth of the July!