February 2015

2Checkout: Accepts Payments. Globally.

2Checkout is a worldwide leader in payment services, maximizing online sales conversions by giving global buyers localized payment options.

Trusted by over 50,000 merchants, 2Checkout supports transactions in 196 countries through 8 payment methods, 26 currencies, and 15 languages, forming one of the leading processors of online transactions in the world.

The service is simple to implement, including a pre-integrated payment gateway, a merchant account, PCI compliance, international fraud prevention, and plug-ins for 100 of the most popular carts.

Grow Your Business Globally

Building and growing a business is often hard to achieve. Growing a business that can sell around the world is even more difficult. We make it easier.

With 2Checkout’s international payment processing features, you have the opportunity to sell globally and reach a truly international audience.

2Checkout gives your customers the option to select from any of 15 languages and 26 currencies through the checkout process giving them a familiar and comfortable experience. Navigating the checkout process in a non-native language is difficult and may result in checkout abandonment. To improve your customers’ buying experience, our checkout process allows them to select from any of 15 language options we offer so they feel comfortable completing their purchases.

Many cultures have unique payment options. We provide various payment options available around the world for your customers to use during the checkout process. This gives them a sense of familiarity, boosting confidence in their purchases.

Allowing your customers to select their native currency also helps improve the buyer experience and improve conversions.

2Checkout offer over 25 currencies your customers can pay with during the checkout process and you can get paid in over 20 currencies.

The choices are between standard and inline checkout. Standard checkout allows you to adapt to your customer’s device. It displays checkout pages based on the buyer’s device while maintaining your brand settings.

Inline Checkout is a simple payment form that gives customers the appearance that they are still on your site while providing all the benefits of a hosted checkout solution.

To find out more about 2Checkout, you can visit them on the Web at 2Checkout.com.

Follow Up Email: What to Include in Your Order

Once a customer has made a purchase from your site, you don’t want the customer to think that the relationship is over and done and they will never hear from you again. Keep in touch with them, and find out of they are happy with what they ordered. The idea should be: “Thank you for your purchase. What else can we do for you?” Building a follow-up relationship will take time and effort, but the strong customer relationship is worth it.

Once customers purchase something, send them an email order confirmation. Then follow up with order status update including, shipping notice and shipping confirmation emails. Once they receive the item, give them a couple of days to get to know it, then send them a satisfaction survey or review request, and offer a discount code for a future purchase. This kind of value in an email can not only generate revenue but adds value for the customer to continue shopping on your site.

It’s OK to use a little bit of humor in these follow ups. One popular clothing company sends out a review request email shortly after the package arrives. The email is eye-catching and colorful. At the top, it says “It’s Judgement Day.” The email says, in part, “I’m nervously awaiting your verdict. How’s the fit? How about the colour? Does it fit like a glove or itch like a flea? Review your purchase and help your fellow shoppers with their shopping decisions, whilst giving us the thumbs up or down for our part in the whole affair.” The language isn’t stodgy or typically of a corporation. This gives your company personality and helps the customer to feel engaged with wanting to let their feelings known.

In the email are images of the items that were ordered, along with a “write a review” button underneath each one. That not only serves to jog the memory of the person without having to actually go and retrieve the item, but it makes it one-click easy to review it.