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April 2018

How to look for a Shopify web developer

How to look for a Shopify web developer

How to look for a Shopify web developer

You’re ready to launch a great product which you believe will be a hit to the masses. But before you can do so, you will need a Shopify web developer who can help you in creating an appealing online store. So how can you find a good Shopify specialist? Here are some pointers to remember:

Shopify web developer’s portfolio matters

Shopify web developers have to transfer at least two cases of their recent posts before their service goes live.  This enables them to create a good connection and showcase their skills.

The web developer’s portfolio can give you an idea regarding the skills and talent of the individual. It can also let you see if the websites they’ve created are responsive.

Check reviews of Shopify web developer

Shopify web developers receive surveys after completing a project.  These surveys are the basis of the general rating shown on their professional profile. Aside from knowing the reputation of the web developer, you will also determine if the services are verified by other Shopify users.
Here’s one tip when searching for a web developer— filter the developers by choosing only those with high ratings or marks in their surveys.

Create a short list

Once you have filtered the developers, checked their portfolio and reviews, you can create a short list of 3 to 5 developers who you think best fit your needs.
Contact those in your short list by pressing the “Contact Shopify Master” found on the upper right part of their profiles.

Conduct an in-person interview

The Shopify web developer you are interested in may have given you a few good answers yet it is always advisable to conduct an in-person interview. If that’s not possible, at least speak to him or her on Skype. Doing so will help you determine if the candidate is personable enough to be working with you.

Online Marketing Specialist

How to Become a Successful Online Marketing Specialist

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Online Marketing Specialist

Online marketing has become a very lucrative field these days. Are you thinking of what to become in the future? Maybe you might want to become a successful online marketing specialist a few years from now.  Here are some of the things you can do now to achieve your goal:

  1. Hang out with the right kind of people

There are basically two kinds of people in school— the ones who would brag about an app idea but wait for someone to jumpstart their concept. Then there are those who work late at night so that they can raise funds for their bright idea. It’s the latter you would want to hang out with when in school. The bottom line is that surround yourself with people who have a can-do attitude.

  1. Promote yourself off line as an online marketing specialist

Many people think that an online marketing specialist don’t need to meet people in person. They assume that the work entails spending hours in front of a PC. The truth is that an online marketing specialist still needs to meet people in the flesh. It’s the best way to make new contacts.
So don’t forget to print your business cards and hand them out at networking events. You will be amazed at the number of contacts you will make.

  1. Work for free as an online marketing specialist

It is always a good idea to offer your services free of charge especially when you are starting out. It’s the best way to encourage a person or firm to give you a break.

  1. Focus on the numbers, not titles

When you’ve slowly built up your portfolio, remember to highlight the numbers and not the titles. Instead of saying that you helped a business build its social presence, you must back up your claims by citing how much your client has grew its followers on Facebook, Twitter or Instagram.

Keep these things in mind and you could become a successful online marketing specialist in the future.

PayPal teams integrated with Magento and ebizmart

PayPal teams integrated with Magento and ebizmart

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PayPal teams integrated with Magento and ebizmart

PayPal combining in the ebizmart’s mobile app

PayPal is working with ebizmart, POS (point-of-sale) company just to help the retailers for digital and POS payments.

According to the Mobile Payments Today, the mobile card or PayPal will be combining in the ebizmart’s mobile app (Magento), with the combination of technology a retailer get help from the online inventory. In additional, customer request, return, products, orders, pricing, coupons and returns can easily managed.

PayPal is offering a mainstream of banking service

In these days, PayPal is not focusing on making life easy, due to several other aspects. In the early aspects of the months, it is reported by The Wall Street Journal the company is slighted offered the unbanked facility, while offering the mainstream of the banking service. However, the PayPal are offering the basic aspects of consumer with the help of digital wallet of platforms, also the insurance offering with the Federal Deposit Insurance Corporations, which is scale up with the limited set of place.

For deposit, some limitations are placed by the governments and images are captured in this manner. Meanwhile, employees have the opportunity to deposit their wages into the account; with the help of debit card anyone can withdraw their money.

Consumers can conduct financial activities with advanced PayPal services

According to one report, PayPal are offering the best option that is consumer can move toward trend of overlooking with the traditional banking sector. Individual are getting the check cashing and many other conducting toward the financial activities. However, the form is charging with the monthly fees, which is setting toward the minimum requirements of account balance.

However, the PayPal don’t have the opportunity of the banking license, as a result, the functioning of the company is depending upon the hodgepodge. With the Delaware Bank, the firm signs a deal just for the purpose of issuing the debit card, also agreements are signed with the Georgia bank via photos for legal activities.

Steps to create a true marketing plan

Steps to create a true marketing plan

Steps to create a true marketing plan

Standout with a professional marketing plan


The most important tool to build up the company reputations is depended upon the online marketing plan, so a company can easily stand out in the internet’s world. Meanwhile, the world is continuously changing and toward achieving objective different actions can compile the constant changing.

For any brand, online marketing is playing a crucial role. Probably, it is a fact that the beginning of marketing is quite confusing. Here are discussing the five important points through which you came to know about the effectiveness of marketing plan.

Analysis the main situation for marketing:

The first and foremost duty is to understand your situation means where to stand and where you get proper information about product and service. Through which you came to know about the potential clients and competition of marketing analysis.

Discover the marketing value of target audience:

Developing a profile may lead you to the level of rest means clients first check your potential profile. You can describe your profile according to the terms, sex, family, demographic term, income, locations, composition, lifestyle or location. 

Analyzation of goal:

What do you want to gain or achieve through marketing plan? You need to write each and everything in the form of a list.

Develop your marketing strategy plan:

At the center of online marketing, you need to think about the strategic goal. First, you need to analyses through the previous step and then make a plan.

Action plan:

 When all things are set according to the plan then it’s time to take some action means thinking about what you have done or the previous goal.

The above are the specific step toward online marketing, so if you are planning you need to think about the goal and strategic plan first. It is important to identify your situation whether you are different from other competitors. So the analysis of SWOT is considerable in this situation.

Online Grocery Shopping

Survey Reveals Facts About Online Grocery Shopping

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Online Grocery Shopping

Online grocery shopping may be considered the future but a recent survey by a San Francisco-based firm reveals that there are still many barriers that prevent people from switching to it. Rich Relevance conducted a survey of 2,000 customers in the United Kingdom, Germany and France recently with the survey showing interesting facts about online grocery shopping.

Online Grocery Shopping Survey Results

One intriguing survey finding is that 53 percent of the population in the United Kingdom now buy groceries online. However, fewer people are doing so in France (40%) and Germany (32%).

The key drivers to online grocery shopping are convenience and ability to save time. In France, more consumers say they do grocery online because they want to save time.

Majority of the survey participants in the UK (80%) say they would want to see frequently bought items on their regularly-visited websites so they can easily add those products to their carts.  Nearly 70% of the UK survey participants also say they would want groceries to be delivered to their homes in a set time window.

Online Grocery Shopping Barriers

The survey also pointed out to some of the barriers to online grocery shopping. For the French, the most frustrating part of buying online is the lack of choices. They also get disappointed that they can’t ask for assistance in real time. The Brits, on the other hand, feel frustrated when they visit websites with poor navigation.

The survey also showed that 55% of consumers would like online grocery retailers to provide recipe ideas based on the items that their customers have added to their carts.

Moreover, 51% of the survey participants who said they don’t shop groceries online say that they don’t trust retailers in picking the freshest food products on their behalf.

Indeed, these survey findings can provide significant inputs to online merchants andweb-based grocery stores wishing to expand their operations and get more people to shop online.

5 Steps to a Painless Checkout Process of e-commerce

5 Steps to a Painless Checkout Process of e-commerce

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5 Steps to a Painless Checkout Process of e-commerce

5 Steps to a Painless Checkout Process of e-commerce

Your businesses highly dependent on the process of checking out; it will go right when checking out goes right and will go wrong if checking out goes wrong. The head of e-commerce at Viber, Zephrin Lasker says that checking out is crucial to satisfying your users and is fundamental to drive revenue. Thereby, it is necessary to pay due attention to the very process of checking out. There should be updates and evaluations of the process on regular basis. The following five steps will help you to do this:

1. Make your e-commerce site Simple

One of the best ways to attract more customers is to make the process of checking out as simple as possible; complicated or exaggerated processes may annoy them and turn them away. The director of product marketing for CloudCraze– Eric Marotta said that checkout process should be simple and fast, otherwise you would lose buyers and revenue. Hence, it is necessary that offer only what your customers want.

Similarly, for a better experience, users should be provided what they want, but it should also be noted that users are there to buy products not only for a checkout experience. Most of the complaint that the checkout process is time taking and difficult since they some shop via mobile phones.  According to Stephen Meserve, senior product marketing manager at BigCommerce some of the factors that slow down the checking out are unresponsive pages, unclear payment instructions, etc. which finally leads the customer to leave the site.

2. Make It Mobile

In this digitized world, people are highly dependent on mobile phones. It is necessary that your checkout process is mobile friendly, since a lot of customer’s checkout via mobile phones. Moreover, an easy mobile checkout will bring success to your firm which on the other hand might mean building a native app.

3. Make It Secure

The customers of your site need to trust the safety and security provided by your site. E-commerce firms need software testing and effective quality assurance to ensure that they are providing quality and security to their customers. Different tests are used to make sure that the checkout process is glitch-free and user-friendly, which include crowd testing, load testing, and usability testing. Lastly, if the customers go through a positive experience of a simple checkout process, they develop the sense of security and trust.

4. Make It Fast

Your customers are always in a hurry; hence the less you obstacle their paths, the better it will be. Thus, fast checkouts lead to the happiness of customers. Approximately 60% respondents reported difficulty due to frozen checkout page in a recent QualiTest survey.

5. Make It Modern

It should not be forgotten that your firm is because of your customers. Therefore, to please them you need to bring out your checkout processes on modern lines by offering the most recent payment options as well as other processes that please them.

Furthermore, people today are leaving behind the traditional methods of payments (hard currency, notes, and coins) and adopting the digital payment methods (e-wallets, e-vouchers, prepaid cards, and mobile payments). A report showed that a handsome percentage of Americans are abandoning online shopping carts because they lose money in hidden transactions and delivery charges. Hence, if you are modernizing the checkout processes, you need to avoid hidden fees.

 

 

 

E-commerce gift cards

E-commerce gift cards

E-commerce gift cards have become one of the top payment methods on e-commerce websites. Their main purpose is to give loved ones as gifts on special events such as Christmas and birthdays. However, over the years, the purpose of gift cards has changed. The younger generations tend to use gift cards to save for devices they want to buy. Sending your loved ones a gift card instead of a gift itself has become popular culture.

Using e-commerce gift cards to buy music, apps, and movies

One will assume that gift cards are only used to buy tangible stuff such as laptops computers and clothing apparel. However, gift cards to buy apps, music, and movies are also available. It has been noted that non-physical product is the most purchased online. The most used platform to buy music is iTunes. iTunes store is a work of the Steve Jobs of apple. After summoning top music industry giants in his office. He managed to strike a deal with them to release music on his iTunes platform. The iTunes platform revolutionized the entire music industry.
The two most used mobile device soft wares are iOS by Apple and Android by Google. These two have risen to dominate the mobile device sector. Most companies create apps for both these soft wares.  Buying apps on play store or apple store are easy to do with a gift card. Even on websites such as Amazon, it is possible for customers to buy movies on Amazon using an Amazon gift card.

Using e-commerce gift cards on money trading sites

Money trading sites have become an important part of the e-commerce sector. Using e-commerce gift cards to get the currency you want such as bitcoins is another important part that gift cards play.

Magento vs. Shopify

Magento vs. Shopify: Which is Better for Merchants?

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Magento vs. Shopify

E-commerce merchants know that there are two widely used and acclaimed e-commerce creation and management platforms today— Magento and Shopify.   But which is the better platform? This article looks closer at the Magento vs. Shopify debate.

Advantages of Magento

Magento remains the top choice for many online merchants. It is clear that Magento has no match as far as robustness and features are concerned.  Magento is used in more websites aside from having a higher overall search interest on Google. There are also more than 5,000 add-ons on Magento which users can utilize to improve their websites.

It also appears that Magento is setting its sight on bigger things. Its recent accomplishments like getting a quarter of a billion-dollar investment for its Asian market expansion prove that Magento is a force to be reckoned with in the e-commerce arena.

However, these positive developments come with a price. Indeed, with the introduction of Magento 2, operating and managing a cheap website on the platform will now be more difficult to achieve.

It would still take time for Magento 2 to become stable and reliable, which Magento has practically confirmed by extending support to Magento 1 up to June 2020.  On top of that, the quality of work of thousands of Magento developers can jeopardize the reputation of the open-source platform to many merchants.

Advantages of Shopify

Shopify is most serious threat or competition to Magento. It has numerous advantages like being user-friendly, affordable setup and scalability without breaking the bank.

Shopify particularly appeals to merchants who have no background in programming because they can easily set up their websites after signing up. There are also easy-to-use website building tools available for their use.

While Shopify charges its users a minimum of $29 a month, the popular notion is that the pricing is reasonable given that it frees them from having to hire a programmer or website developer to manage their websites.

Magento vs. Shopify: Which is Better?

With both e-commerce platforms having their own strength and weaknesses, it is difficult to tell which one is better. Magento may be more popular and robust but it can be complex for many e-commerce merchants. Shopify is user-friendly but it doesn’t have as many add-ons as Magento.
Online merchants may have to consider their goals, budget and capabilities in deciding what’s better for them.

Gen Z consumers

How e-commerce businesses can reach out to the Gen Z consumers

Gen Z consumers

Two years from now,  the Generation Z will become the biggest group of consumers on the planet. Also known as the Centennials, the oldest members of this group were born before the turn of the millennium. By 2020, it is estimated that they will number to 2.6 billion around the world.  These facts put the spotlight on this question– how do e-commerce companies reach out to the Gen Z consumers?
Here are some ways that e-commerce brands can market their products and services to the next wave of consumers:

Personalizing the buying experience of Gen Z consumers

Members of the Generation Z never experienced what it was like not to have a mobile phone. To say that they are highly dependent on mobile devices would be an understatement. The best way to get their attention is to personalize the buying experience. The so-called Centennials are notorious for their short attention span. It is thus imperative for an e-commerce site to offer personalized and attention-grabbing information to be able to tap this young market.
This is where data gathering and analysis can serve brands well. By using collected data on Gen Z customers, companies can better understand their buying behavior. Connecting with Gen Z consumers on an individual level will surely lead to higher engagement and lead to more conversions.

Using virtual voice assistants

Virtual voice assistants first came into public consciousness with Apple’s Siri then taken into the next level by Amazon’s Echo. It is estimated that one in 3 Gen Z consumers regularly uses voice commands on their smart phones.
Brands should be wise enough to optimize their websites to make these more voice search-friendly. They could start by using long-tail keywords or create entire sentences to make them more ‘searchable’ for their customers.

Omnichannel

Brands should also give Gen Z consumers the freedom to reach them through the communication channel that they are most comfortable with. Members of this generation are ready to engage with a brand online.

They’re also not the most loyal of customers which underlines the needs for brands to keep in touch with them through different touchpoints. YouTube, which has been pointed out in a recent study as one of the most popular media platforms for Gen Zers, should be part of the marketing strategy of brands. E-commerce firms should produce engaging, dynamic and short videos for YouTube.

Drones in e-commerce

The advent of drones in e-commerce

Drones in ecommerce have incresed the need for more technology innovation in the ecommerce deliveries.
The world of e-commerce has become integral to our daily lives. E-commerce has transformed the way we shop in modern times. The growth and development of the e-commerce sector have also given birth to certain problems and innovations. We can all basically agree that the use of robots has been integral in the tech sector. The most used robot has been the drone or the unmanned Ariel vehicle. The drone has gained popularity amongst hobbyist, photo enthusiasts, and kids. It has a vast range of uses including military applications. Drones in e-commerce will be the norm in the near future.

Drones in e-commere giants

Drones in e-commerce are already being used to fulfill customer’s purchases. However, in order to deliver the package to the customer, conventional shipping methods are still being applied. Both e-commerce giants such as Amazon and Walmart are in the process of developing drones for customer deliveries. It is estimated that as early as 2020 drones will become a driving factor in the e-commerce sector. This is mainly due to the fact that millennials have proved that they prefer faster shipping. Therefore drones in e-commerce will be able to deliver a product in as little as a couple of minutes.

Drones in e-commerce future

It is now very obvious that drones are going to play a central role in the e-commerce sector. Even smaller e-commerce start-ups are beginning to utilize drone technology. Drones have vastly changed our world in many ways and e-commerce deliveries will be transformed forever.  The future looks bright for drones in e-commerce as they are rapidly used. Many tech magazines believe that drones in ecommerce will be utilized by delivery services companies like DHL and United States postal services.

Drones in e-commerce vs Autonomous vehicles

As far as the delivery services is concerned it is highly likely that drones an autonomous vehicles might hit the e-commerce sector at exactly the same time. A startup company named Skydio has already developed autonomous drones. The drone is still mainly used for photography and hasn’t been tested in the ecommerce sector. Autonomous vehicles are being tested by large tech startups such as Uber, Google and Tesla.
Drones in e-commerce will be better suited for transporting smaller packages to clients. This will reduce the demand for energy as bigger drones will need more energy than smaller drones.