How To Attract Customers Using Social Media

The popularity of social media sites such as Facebook, Twitter, and Instagram grows by the day.  On average, Facebook has 600 million active users every month.  If you do the math, it gains roughly 600,000 new users every day.  The figures are so huge, it is almost unimaginable.  No wonder marketers want to attract their customer base utilizing Facebook!  It has a massive user-base.

So, how do you attract your customer base via social media?

For starters, sign up to create a page.  It will ask for your company’s name, and ask you to provide a brief description containing what kind of service you provide, and work you do. It is best to keep this concise.  Because social media users have short attention spans, and prefer to flick through short posts, pictures or tweets.  So, the chances are that anything too long will not even attract them to read it in the first place. Secondly, you need users to “like” your page.  The more likes you get, the more attention is drawn to your site.  Ultimately, you have a greater chance of gaining customers, and your business being successful.

The Don’ts

You do not want your site to be too clinical and visually unfriendly.  A plain site will not attract any attention in the chaotic popularity of social media sites.  And social media users do not go on these sites with the intention of reading boring business pages.  So your profile really has to stand-out.  If it does not, social media will swallow your business up and reduce your chances of gaining new custom.

The Do’s

Create company logos.  Users relate to creativity, and symbols are eye-catching.  Especially on Instagram with its reliance of users’ obsession with images, and photographs. Customize your page with creative tools, such as logos to show customers that you are engaging with the community of shoppers.  It is an easy way to add a personalized touch, and show that you are not some unreachable authority.  You rely on their custom.  Therefore, connection with your loyal buyers is essential in order to gain the trust of your new customers. Also, short posts about new products, and special offers will pique customers’ attention. But, make sure to include pictures to make your posts more visually enticing. Utilizing social media allows you to target a wider variety of customers, and will really boost the popularity of your business.

Many businesses have created social media pages and have generated greater revenue.  For example, fashion brands such as Burberry excel on social media sites like Instagram.  Burberry does not solely post photographs of their clothes, but backstage photographs of their catwalk shows.  Similarly, restaurants can promote the quality of their food by posting pictures.  If you can make your products look good online, customers are more likely to be attracted to your business.

If you do not have a social media page already – what are you waiting for?  Boost your customer base now!

If you want more information about how to create a social media page, here is a link to the Twitter help site:  https://business.twitter.com/basics/create-a-profile-for-your-business?location=na&lang=en

And here is a link to the Facebook business help page: https://www.facebook.com/business