Takealot Buys Out Indie eCommerce Site Superbalist

Takealot has recently announced that they are buying all of Superbalist.com, a curated fashion and lifestyle eCommerce platform targeting young millennial consumers.

“We are super excited about the acquisition,” Takealot CEO Kim Reid told the media in a press release last week. “The millennial generation is deemed to be the most powerful and relevant market on the planet and we have managed to acquire a business run by millennials, focused on millennials. They have a great team and we are going to have fun building the business together.”

Similarly, Superbalist.com, formerly known as Citymob back when it was founded by entrepreneur Luke Jedeikin in 2010, went through its own identity revamp late last year, having undergone extensive branding to move away from the flashmob site model and towards a curated marketplace for young consumers to buy street culture fashion, gadgets and decor.

Despite a 100% takeover of the site, Jedeikin told Moneyweb that Superbalist will continue to operate as an independent entity.

What is Takealot?

takealot.com was officially launched in June 2011 with the goal of being the largest, most customer centric online shopping destination in Africa.

The business has evolved rapidly since inception, expanding category selection from the traditional categories of entertainment to lifestyle categories like Home and Kitchen. Today takealot.com is one of the fastest growing, most innovative ecommerce retailers on the African continent.