You know the drill: there are a boatload of social marketing websites out there. And with the business constantly expanding, never really a shortage of stuff to write about.
Below you can see a collection of all of our posts related to social media. We post about all the latest social media websites, such as LinkedIn, which has over 184 million unique visitors worldwide.
Social media has been a successful marketing outlet for many retails, but many social media platforms are taking a step towards becoming e-commerce platforms themselves.
For example, Facebook has just launched its new buy button—this new feature allows shoppers to complete the transaction process without ever clicking away from the Facebook page.
Social media has revolutionized the way that we communicate. But now, it’s revolutionizing the way that we shop. In recent studies by Unicommerce, social media has been proven to spread brand awareness and increase sales. The majority of order from social media is from Facebook. Other contenders include Vimeo and Youtube. From the data, user reviews, question & answer, and exclusive offers are the top reasons why people prefer social commerce.
According to Nielsen’s “State of the Media” report for 2012 year–end, people spend more time on social networks than any other category of websites, and the numbers are trending even further upward for 2013. Furthermore, the Nielson Company’s report shows that as a category social media is still vital with new social networks, communities and forums still being created and embraced by the public.
In light of these numbers and other anecdotal and experiential evidence, the EQ’s author contends that perhaps the EQ numbers aren’t telling the whole story, this may be a case of misattribution rather than social media being a poor marketing gateway.
We hope you’re interested in all the scoop on social media—and speaking of which, don’t forget to follow us on our Twitter page.
Social networking sites are in trend these days as almost half of the world’s current population is using the online media for their ease. Instagram, one of the major and most leading online app which is being used and liked by many people, not only the normal users are using it, but, most of the e-commerce business are using them to market their brands. It does sound strange at first, but it really is possible. This all is done using hash tags.
Facebook help small businesses with the help of Ignite Buffalo program
Officially, Facebook announced their participation in the grant program that is Ignite Buffalo just to support the small businesses
The social media platform set to join QuickBooks, WordPress, WooCommerce, M&T Bank, and Amazon Web service, while offering assistance toward small business in the form of mentorship or grants
The program offer assistance for local and national businesses, also led by 43 North that comes in their early stage.
Online investment newsletter Citron Research says that the stock price and merchant base of Shopify will likely be affected by the Facebook profile harvesting scam. Citron has been one of the most vocal critics of Shopify and it remains to be seen how this latest comment will affect the e-commerce platform’s stock especially following the Facebook scandal.
Shopify is one of the more popular e-commerce solutions for budding entrepreneurs. It can be seamlessly integrated into Facebook pages. Customers can browse items from these pages prior to check out through Shopify.
Citron comments after Facebook scandal
According to Citron, Facebook has to scale back on personal information it shares with the Canada-based e-commerce platform. It also says that Shopify will find it harder to get new online sellers on Facebook. The investment authority also noted that shares of Shopify would likely trade down 29% lower in the weeks to come.
Shopify’s stock did slide by 4% in March although it pales in comparison to the 14% decline that Facebook stock experienced. Experts say that Citron’s comments hold some water as majority of the Shopify merchants are budding entrepreneurs who are the usual target of aggressive and conceivably bogus affiliate marketers.
Shopify has also been hit for being a haven for novice merchants, although the e-commerce platform still raked in an impressive $9.1 billion in gross merchandise during the last quarter of 2017.
Shopify and the Facebook scandal
However, that volume may be affected with Facebook’s latest crackdown on data mining and advertisers. There is also the possibility that Shopify will be affected by the #deletefacebook campaign. The ecommerce platform, after all, generates much of its revenue from merchant subscriptions and merchant solutions.
Last year, Shopify responded to Citron’s comments. The latter also fired back but the stock performance of Shopify in the last five months indicates which firm won that round. Now it remains to be seen how Shopify will perform this year, although it needs some help from Mark Zuckerberg’s creation in order to bounce back.
Clever Ways to Use to Pinterest Grow Your E-commerce Business
Every social network provides an opportunity for business to reduce the distance between consumer and seller, to get more traffic on their website and increase sales butit is most effective of all another social network. It has 200 million registered users and it is very effective in generating referral traffic. Social media is not only traffic driver but it also helps you to build a good and strong image of your brand with very little or no cost. In order to make your business grow, you need to understand that it is a social network, you have to find people who might be interested in your products and to make a strategy for those who are not.
Purpose of using Pinterest
The main purpose of falls into following categories:
To get direct feedback from customers and interact with them
To increase traffic, it is so obvious that the more traffic your site as there are more chances of raise in the sale
To provide a good visual representation of products
As we discussed earlier it has so many registered users and most of them are women, but before getting into the main topic you should understand that your website should be designed in such a way that it has a pin button on all of the product pages so that your visitors also follow you there.
Ways:
In order to grow your business through it one should act smart you do not need too much of hard work or a huge amount of investment but smart work, following are the ways on which you need to focus and work:
According to a research, customers are more attracted to the products with price tags and more likely to buy them, there are two ways one is product’s price in thedescription and the other is rich pins.
Interact with customers more often, reply to their queries, appreciate their feedback and you can also arrange special contests to engage customers. Use high-quality pictures to attract customers.
It is a search engine so you should create natural descriptions as it is easy for the people to search just like google. Use minimum keywords where they are most required hence they are not easily understandable and will lose the interest of people.
You can also sign up for a business page of Pinterest as it provides you to monitor performance you can conclude which of your posts are getting most comments, likes and pins and work on it.
Online marketing has become a very lucrative field these days. Are you thinking of what to become in the future? Maybe you might want to become a successful online marketing specialist a few years from now. Here are some of the things you can do now to achieve your goal:
Hang out with the right kind of people
There are basically two kinds of people in school— the ones who would brag about an app idea but wait for someone to jumpstart their concept. Then there are those who work late at night so that they can raise funds for their bright idea. It’s the latter you would want to hang out with when in school. The bottom line is that surround yourself with people who have a can-do attitude.
Promote yourself off line as an online marketing specialist
Many people think that an online marketing specialist don’t need to meet people in person. They assume that the work entails spending hours in front of a PC. The truth is that an online marketing specialist still needs to meet people in the flesh. It’s the best way to make new contacts.
So don’t forget to print your business cards and hand them out at networking events. You will be amazed at the number of contacts you will make.
Work for free as an online marketing specialist
It is always a good idea to offer your services free of charge especially when you are starting out. It’s the best way to encourage a person or firm to give you a break.
Focus on the numbers, not titles
When you’ve slowly built up your portfolio, remember to highlight the numbers and not the titles. Instead of saying that you helped a business build its social presence, you must back up your claims by citing how much your client has grew its followers on Facebook, Twitter or Instagram.
Keep these things in mind and you could become a successful online marketing specialist in the future.
7 Ways Social Media Can Boost Your Email Marketing Campaign
Online strategies are there to boost your business’s morale. These online strategies give you the privilege of multitasking, instant navigation and gratification. A good and efficient can take the benefit from these strategies. Content marketing is a major tool to get the benefit from SEO. Email marketing and social media marketing these two tactics are weaved with each other. Email marketing understands the nature of online business and social media marketing know how to get the traffic. You can use them for your benefit there are the ways.
Choosing the right Youtube influencers for your business
The influence of a person cannot be determined by the number of people that have subscribed to his Youtube channel or follow him on social media platforms. These numbers are not enough to determine whether the person would be able to serve as a good influencer to promote your brand and increase your reach to a much larger number of people. We have dedicated this episode of Shopify Masters to discuss the importance and significance of a Youtube influencer for your business.
How to Get More Followers on Pinterest: Reach New Audiences To Grow Your Business:
It is all about how to find enough audience. Having more followers on Pinterest is all about knowing this platform and how it regulates. There are certain strategies which will help you to target more audience, enhance your reach and commerce business on Pinterest. To know these strategies we are questioning to Shopify Masters.
Ways to improve your brands through Digital Channels and social media
Consumer behavior is changing rapidly in the world of digital marketing. Simply thanks to innovative ideas that you can buy anything with your mobile through go on purchases. Practically, your audience is just a click away, if your brand has not a good digital presence you can’t across these channels, also, you can’t able to win the battle. So, how you will get it? And how you can manage or build a brand with the help of digital marketing.
Enough emphasis cannot be laid on the importance and significance of social media marketing and promotion for the development and promotion of a business. One of the very popular and commonly used social media platforms in this regard is Instagram. On one side you need to use Instagram to promote your brand and get your message across to your followers and customers however on the other side the way you use this platform and work on it is also very important. You need to realize that the way your Instagram feed is organized is a significant contributing factor in bridging the gap between you and your customers.
