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You might notice that our blog is a seminal combination of promotional content and news. Here you’ll find all the latest news revolving around all things E-Commerce, including Magento and Netsuite. We have posts about clients that you might also see in our ‘Clients and Work’ section, but everything that was newsworthy in the past has been categorized here for your reading enjoyment.

Since Magento is a relatively new system, tons of techies around the Web will have things to say about it. One of the reasons why modern news is so exciting is because of the sheer velocity that it can be presented. You’ll notice that in our blogs we always like to stay on top of things in terms of all the latest tech and e-commerce news that’s constantly being released.

We’re also eager to report all the bitty news, ie. the random bits of information scattered around that’s loosely related to e-commerce, but might be more fun to read as enjoyment pieces.

As with other categories on our blog, we like to keep all of our content as diversified as we possibly can, while still keeping it relevant to Magento and e-commerce. The convenience of having all of these blog posts listed under one category means you can have faster access to tech-related news whenever you need it.

At Hara Partners we’re always ready to notify our readers of the latest Magento news—and in terms of e-commerce, there’s always plenty to offer. Magento’s always releasing updates for their software, which is always a good thing for Magenticians such as ourselves to keep track of.

If there are any news that you think is worth our attention, please don’t hesitate to contact us with a message and a news link, and we’ll be sure to put it on our blog as soon as we’re good and ready.

Product Line Extensions How to Test Them Before Investing in Inventory

Product Line Extensions: How to Test Them Before Investing in Inventory


Product Line Extensions How to Test Them Before Investing in Inventory

How to Test Product Line Extensions Before Investing in Inventory

A product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. In the last ten years, products have proliferated in every category of consumer goods and services, and the deluge shows few signs of letting up.Most companies are pursuing product-expansion strategies in particular, line extensions full steam ahead.

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Psychological Triggers that Win Sales and Influence Customers

Psychological Triggers that Win Sales and Influence Customers

Psychological Triggers that Win Sales and Influence Customers

Psychological Triggers that Win Sales and Influence Customers

Contrary to popular belief, copy writing doesn’t simply involve putting up a few haphazard paragraphs on your website and hoping for the best.In order to stand out and get people to take action, you have to tap into core beliefs and human behavior. Which is where psychology comes in.Combining solid writing with persuasive psychological triggers creates a match made in heaven that will win you more sales. Let’s take a look at some of the most successful psychological triggers you can implement.

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How to Make and Sell Hand Made Products in Leisure Time

How to Make and Sell Hand Made Products in Leisure Time

How to Make and Sell Hand Made Products in Leisure Time

How to Make and Sell Hand Made Products in Leisure Time

Hand made is one of the most effective descriptors to help emphasize the quality and uniqueness of a product.It’s important to work out all of the potential kinks before marketing a product, this includes packaging and shipping.  Your packaging should compliment your product, protect it and be durable enough for retail shelves.  The reality is if you don’t do these things it can kill your product right out of the gate. 

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Changes to PCI Compliance are Coming. Is Your E-Commerce Business Ready?

Changes to PCI Compliance are Coming. Is Your E-Commerce Business Ready?

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Changes to PCI Compliance are Coming. Is Your E-Commerce Business Ready?

Changes to PCI Compliance are Coming. Is Your E-Commerce Business Ready?

E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business to business, business-to-consumer, consumer to consumer or consumer to business. Online shopping has empowered consumers to find their product, compare prices, and determine which retailers have inventory. Meeting the demand for an easy and convenient online shopping experience means retailers need the necessary product information available on their website.Unfortunately, e-commerce–ready item management is a highly manual process that’s time consuming and error prone. There’s tremendous pressure on brand marketers to improve the accuracy and timeliness of the product information that helps retailers sell online. There are few things we should take in consideration like

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Adobe is Acquiring Magento

Adobe is Acquiring Magento

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Adobe is Acquiring Magento

Adobe is Acquiring Magento

Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud.It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud.The acquisition will help Magento develop in the enterprise market, both from a product and a sales perspective.For Magento, the purchase will help the company meet the demand it’s been encountering recently from enterprise organizations spanning insurance, financial services, wholesale and entertainment companies.

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Reason Adobe Magento will Supercharge Customer Journey

Reason Adobe Magento will Supercharge Customer Journey

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Reason Adobe Magento will Supercharge Customer Journey

Reason Adobe Magento will Supercharge Customer Journey

christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. Similarly Clark W. Griswold needed a christmas tree. As without a christams tree it is thought it is incomplete. There was not a christmas tree available. So Lewis burned down his tree so it could be replaced.

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Redesigning Changed the Future of Lawless Jerky Brand

Redesigning Changed the Future of Lawless Jerky Brand

Redesigning Changed the Future of Lawless Jerky Brand
Redesigning Changed the Future of Jerky Brand

A redesign changes the future of a brand. Lawless Jerky is a true craft. Like every brand needs a design for its package. Lady Lawless also needed a redesign. Lady Lawless is a brand that combines traditional techniques and modern creativity. Tolnick paid a cartoonist 100 dollars to make a cover for their brand package. It was a lady justice peeking beneath her blindfold. Lady Justice may be blind but our amiable Lady Lawless peeks through the blindfold. Even with the simple package design Lawless Jerky made sales of millions of dollars. For five years the company kept progressing but later the founders thought for a change. They thought to change the cover for their brand package.

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The Difference Between E-Commerce and Mobile Commerce

The Difference Between E-Commerce and Mobile Commerce

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The Difference Between E-Commerce and Mobile Commerce

The Difference Between E-Commerce and Mobile Commerce

Mobile commerce, or m-commerce, refers to e-commerce conducted in a wireless environment over the Internet. Buying, selling, marketing, servicing, delivery, and payment of goods and services, are all completed over mobile technologies such as smart phones, tablets, or other wireless devices.E-Commerce delineates all forms of business dealings undertaken through electronic processing and exchange of data, including text, sound, video, images and so on. Whereas on the other hand, m-Commerce implies the trading of merchandise through wireless handheld devices, such as mobile phones, tablets and personal digital assistant.

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Big Data affect our Daily E-Commerce Experience

Big Data affect our Daily E-Commerce Experience

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 Big Data affect our Daily E-Commerce Experience

Big Data affect our Daily E-Commerce Experience

Big data is the combined collection of traditional and digital data from inside and outside of your business. The introduction of big data allows e-commerce to have an access to significantly larger amounts of data. It translates growth in revenues and to gain more customers and streamline operations for success. The best way retailers harness the ability of huge information is a little on the creepy facet. A harmless Google search on a selected topic can end in you seeing nothing however focus on that topic for the remainder of the week wherever you flip. In terms of e-commerce, for instance, the usage of massive information can have an enriching impact in your means to search out the belongings you want, simpler and extra rapidly. Almost everything we do, both online and offline, is a source for data. As technology increases, the ways to measure and collect data also increase. One of the ways we understand our world is to study trends in behavior. Big data has been a buzzword floating around the digital space for a few years now, a concept that is murky to some and not understood at all by others. Big data has a role in making online payments easier and more secure. Some of them are

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