Dropbox Pro Pricing Goes Down

Last week, Dropbox announced that they were going to be improving its Pro cloud-storage with new features and low pricing.

A simplified pricing plan will offer all Dropbox Pro users a full terabyte of storage for only $9.99 per month.  Previously, only multiple pricing options were available.

“This is a smart move on Dropbox’s part,” Trip Chowdhry, a senior analyst with Global Equities Research, told the E-Commerce Times. “The price of storage hardware is plummeting. Today’s storage is a commodity, but how you provide it is a novelty.”

One of the new sharing features in the updated Dropbox Pro are view-only permissions for shared folders, which allow users to decide whether recipients of a shared folder can edit files within it or just view them.

“This is a smart move on Dropbox’s part,” Trip Chowdhry, a senior analyst with Global Equities Research, told the E-Commerce Times. “The price of storage hardware is plummeting,” Chowdhry explained.”Today’s storage is a commodity, but how you provide it is a novelty.”

Dropbox has gone from 100 million users in November 2012 to 300 million today, and a billion files are saved on the cloud platform every day, Oestlien said. The company is currently facing growting competition in the cloud-storage arena from players including the likes of Google, Amazon, Apple, Box, and Microsoft.

Price cuts have become a frequent occurrence across the board. Earlier this year, for example, Google cut the monthly price of the 1-TB plan within its competing Drive cloud-storage service from $49.99 to $9.99.

Microsoft’s OneDrive for Business, meanwhile, offers 1 TB for $2.50 per month with an annual commitment; additional storage is just $0.20 per gigabyte.

“I think Dropbox will continue to gain market share because it’s multiplatform, it’s the easiest product to use, and it is a product for the masses,” Chowdhry predicted. “The cost of doing business is going down,” he observed. “I think this is very positive.”