Email Subscription Ads on Google Adwords

Recently spotted email subscription ads on Google Adwords. Google enabled the capturing of emails directly from its Adwords ads as shown below.

Initially this was rolled out as a limited project and recent rolled out to a wider audience.

Email marketing is still the most effective way to market and reach audiences, and building a relevant and large email list is a critical aspect for most e-commerce merchants. Our marketing team had great success capturing over 40,000 email addresses for one of our clients by just asking.

Google also offers the option to enter zip codes and redirect your prospects to the most relevant landing pages. An example is the find dealer ad for Honda Civic.

Have you seen the new email subscription ads on Google Adwords? What are your thoughts? Please comment below or contact us to get help with setting up your email subscription ads.