Fourth of July Affects E-Commerce

Hara Partners wants to wish everyone a happy Independence Day! The Fourth of July is arguably one of the most celebrated holidays in America and not surprisingly, it is projected to  affect e-commerce in a big way. Studies have found that currently:

$600 million are spent on fireworks

$557 million are spent on burgers and burger toppings

$111 million are spent on charcoal

$94 million are spent on lighter fluid.

All that money probably goes to the barbecues that 68.6% of people who will attend and the 48.7% of people who will watch or set their own fireworks. As time progresses, experts predict that 10% of those sales will be made online.

Below are some patriotic infographics provided by nextopia.com to elaborate on this topic. Cue the fireworks.

If you have questions or comments, please feel free to contact us or leave a comment below. Let us know how you spent the Fourth of the July!