What The Google Trusted Stores Program Can Do For Your Business

Want your business to assure customers that it is a great place to shop?  Then, you should seriously consider signing up to the Google Trusted Stores program.

What is the Google Trusted Stores Program?

If your business registers to the Google Trusted Stores Program, then your eCommerce store will be awarded with a Google Trusted Store badge.  This badge shows that your business is Google Certified.  This highlights your business’s fantastic customer service and the reliable delivery times of its shipping service.  A Google Trusted Store badge will also place stress on positive customer reviews.

What can a Google Trusted Store badge do for you?

A Google Trusted Store badge highlights the good features of your company which will increase the confidence of new customers to shop at your site.  This trust will increase sales and profit.  Google Trusted Stores can also help you qualify for seller ratings in AdWords and Google Shopping.  Seller ratings let your customers know that you provide an excellent shopping experience which is a huge advantage for attracting new customers and increasing sales.  To qualify for this, Google Stores will collect customer reviews of your business.  If successful, seller ratings will appear in a chart rating the experience your eCommerce business provides from 1 to 5 stars.  1 star being poor, and 5 stars being fantastic.

Google Trusted Stores can also increase the amount of visitors to your site using review extensions.  Review extensions are displayed the line below your AdWords ads.  They contain snappy, positive information about your service.

The badge can increase the conversion rate on your website.  Conversion rate is simply transforming the number of site visitors into paying customers.  Plus, more customer attention will increase average order size and create higher profit.

Many businesses with Google Trusted Stores badges have been successful.  For example, Lancaster pet supply store ‘That Pet Place” was awarded a Google Trusted Stores badge for their commitment to provide fantastic customer service and impressively quick delivery times.  The Google Trusted Store badge helps ‘That Pet Place’ attract new customers and gain their trust to buy at its online store.  Find out how the Google Trusted Store badge has helped them at:  http://www.thatpetplace.com/google-trusted-store

Bare Necessities is a women’s lingerie site which has also benefited from its Google Trusted Store badge.  It promotes a hassle-free returns policy and expert fit advice in their product information section.  A Google Trusted Stores badge can help both small and large businesses increase sales.

No matter what your business specializes in, the Google Trusted Stores Program can really help you increase sales and public attention.  The best part?  It is completely free.  All you have to do is sign up at:  http://www.google.com/trustedstores/for-businesses/

For more information about the process involved in signing up to the program, visit: https://support.google.com/trustedstores/answer/1669761?hl=en