How to Create Killer e-Commerce Product Pages
- The average abandonment rate of shopping cart is 65.23%
- The average conversion rate of E-commerce store is only 2.13%
Product page effectiveness rate = # of add to cart/visitors to product pages
The higher the average order value the lower the product page effectiveness rate is:
- For websites with AOV less than $50, the effectiveness rate is at 25%
- For websites with AOV above $2000, the effectiveness rate is at 4-5%
Most important Features That Influence The Buyer’s Decision
- Free Shipping – 73%
- Free Returns – 70%
- Special Sales and Discounts – 62%
- Discount Coupons – 56%
- Rewards and Loyalty Points – 46%
- Free Gifts – 31%
21 Steps to Effective e-Commerce Product Pages
- High Quality Product Images
- Highlight Discounts
- Product Zoom Feature
- Multiple View Images of Single Products
- Product Demo Videos
- User-Friendly Navigation
- Have Clear Call to Action
- Product Search Function
- Create Killer Product Copy
- Free Shipping
- User Friendly Fonts
- Use Emotional Triggers
- Offer Product Customization When Possible
- Consumer Reviews
- Show Similar Products
- Social Media Buttons
- Email a Friend Button
- Live Chat Feature
- Maximize Trust Factor
- Building Customer Confidence
- Remove Unnecessary Elements
