Magento Mobile Optimization – Choosing your mobile strategy
Mobile is all the rage, and with Magento at the center of e-commerce Magento mobile optimization must be a topic that every merchant faces. There are a few key factors to consider when optimizing for mobile, no matter whether that is for tablet of smartphones.
I can see the trend first hand in my own household where my wife moved from her crushing heavy laptop to her new iPad, and I have myself moved to use a tablet from time to time. (I still much prefer my Asus S5).
Mobile Market Share
The mobile market share will definitely overtake the aggregate number of desktop computers, however it’s difficult to gauge what the impact is going to be. It’s still a world of a different to shop on a tablet vs. a smartphone and there are a lot more smartphones than tablets. So I’m careful when seeing number such as 11 percent online order coming from mobile commerce as reported by comScore for the fourth quarter of 2012 in the U.S.
What does mobile mean to you and your business?
When it comes to the impact of “mobile” to your website, it’s very important to look at your own metrics, and across your own industry first. Are your customers visiting your Magento store using their mobile devices? Are they shopping using a tablet or a smartphone? Are your visitors not converting and only checking for price information? Does your competition convert better mobile because they have mobile optimized their smartphone and tablet presence? Based on the answers to these questions you should know how much ROI you can expect from a mobile presence and what medium, tablet or smartphone, you should support most.
Chosing the best Magento Mobile Option for you
Magento provides multiple options when it comes to mobile optimization. Magento offers a fully native app support for iPad, iPhone and Android. They each cost $799 to setup and $699 per year in licencing fees.
Other options include a non-native-app, where an app button loads your Magento website.
Relying only on the Magneto mobile view, but not participating in the iTunes store or Google Play, you can choose between rendering a Magento mobile view or falling back to your full view for the online store.
Get help deciding what specific Magento Solution is right for you. Let us help you.
