E-Commerce and Social Media

Social media has revolutionized the way that we communicate. But now, it’s revolutionizing the way that we shop. In recent studies by Unicommerce, social media has been proven to spread brand awareness and increase sales. The majority of order from social media is from Facebook. Other contenders include Vimeo and Youtube. From the data, user reviews, question & answer, and exclusive offers are the top reasons why people prefer social commerce.

71% of consumers are more likely to make a purchase based on social media referrals.
78% of consumers agreed that a company’s social media has affected their purchases.
40% of social media users have purchased an item after seeing it or favoriting it on a social media outlet.

From these results, we can conclude that brands and businesses need to step up their social media game in order to optimize their sales.

If you have questions or comments about the way that social media affects commerce, please leave a comment below.