Solving Cart Abandonment without Email?

Capturing prospective customers’ emails should really be the first checkout element in your online store. When confronted with inevitable cart abandonment, they’re your first recourse in saving the sale—recovery emails are well worth your while for the effort, even if you only snag a few extra conversions in the process.

But what happens when, for whatever reason, you never get that email address? What if they left before that step, or got distracted, or were interrupted at the point of entering their email? All is not lost! Read on for a couple techniques that could change your tune.

Catch Cart Abandonment in the Act

You should be prepared to act upon the following signals:

• Session timeout
• Closed browser

Without the presence of an email address, these indicate sustained interest in your site and give you a (brief) window of opportunity to act while your products or services are still on users’ minds.

Recovery Options for Cart Abandonment

Method #1: Retargeted Advertising

Just like email, conversion rates for retargeted ads have short shelf lives—recognize this, and plan to target visitors quickly once they leave your site. In fact, it’s probably worth it to shell out a little extra to make sure you can find and advertise to them on other sites almost immediately. The goal is to target them while your site’s still open on their browser (usually this means they’re comparison shopping with multiple browser tabs).

Method #2: Exit Lightbox

This logic should trigger as soon as you detect browser-closing on the user’s part and isn’t suited for session timeouts. Thank them for visiting, then offer to “save their place” by sending relevant links to their email.

Interested in finding out how to take advantage of cart abandonment recovery techniques for your Magento platform? Reach out to us—we offer plenty of design and development options to capture additional revenue, secure repeat customers, and keep your business in the forefront of your customers’ minds.