Why is the FAQ page important?

The Frequently Asked Questions (FAQ) page is one of the most important parts of an online store. Sure, the website needs to have great content and an appealing design to make it attractive to users. But the FAQ page will draw traffic to the web store and convert more customers.

The FAQ page is integral in customer navigation in most websites. This is the part of the website where customers go to if they want to learn more about the business and the products and services it offers.

Main Benefits of FAQ Page

Aside from being one of the highlights of a website, the following are the main benefits of having a FAQ page:

1. It addresses the customer’s needs

An excellent FAQ section increases the usability of a website, improves business authority and more importantly, increases conversions.
The FAQ section addresses the needs of customers. It gives them more information about the products and services offered in your website.

2. FAQ page helps establish a business or web store as an authority

Whenever a customer asks a question, he or she is seeking the advice of the online merchant or business
because the latter is viewed as an expert. Since customers want to know more about issues or details that a website owner may know about, the FAQ section becomes a venue to establish the credibility of the merchant as a trusted expert.

3. It improves sales

An online store with an optimized FAQ section has a great chance of improving its sales.

4. It can boost search rankings

Search engines love to give higher rankings to websites with FAQ pages. It’s because an FAQ section can provide relevant info to help search engines like Google better understand the business.
A good FAQ section should have information that complements other information found elsewhere on the site. Google tends to rank websites with optimized FAQ page and relevant information in their other pages.