The World Cup of E-commerce
The 2014 World Cup Finals are approaching, but have you considered a winning game plan for the world of ecommerce? Similar to all the top soccer teams (I’m looking at you Germany and Netherlands), all successful merchants need to focus on staying relevant in the field, putting together the best team, customer satisfaction, and going for the goal. The following infographic is from The eTailing Group’s 14th Annual merchant Survey. It provides insight into how future retailers plan to take home the trophy in their e-commerce initiatives.
42% of Merchants made “significant” investments in Mobile Optimization
30% of merchants made “signiciant investments in omnichannel integration
The Top Strategies that deliver ROI are sales (98%), Email (94%), Promotions (93%) and Keyword Search (92%)
93% of Merchants have adapted strategies to combat cart abandonment
92% of Merchants have streamlined checkout
In 2014, merchants spent significant investments on improving their strategy to adapt to the changing market. The majority of merchants realized the significance of mobile optimization since in recent times, mobile devices have dominated the technological scene. Merchants also stress the importance of marketing, as 5 out of top 10 significant retailer investments are in marketing.
98% of Merchants ranked sales/ specials/ outlets as the most valuable strategy in sales. Following closely behind are using email as a merchandising vehicle, seasonal promotions, and keyword onsite search. 79% of Merchants agree that “what’s new” is a power onsite tactic and 78% agree that “top sellers”, “top rated” and “visual searches” are also effective.
As teams rely on fans for advancement, Merchants also need their customers. Since 2013, there has been significant improvement in the realization for promotions. 97% of Merchants also use analytics to test what works and what doesn’t. 95% of Merchants focus on exceptional customer service and there has also been an increase in improving minimizing cart abandonment and streamlining checkout.
With all that’s said and done, keep in mind these four things that will help you score.
1. Upsales and cross sells get the assist on product pages
2. Personalization delivers.
3. Online mobile shopping is paving the way for the future.
4. Merchandising matters.
Questions? Comments? Who are you rooting for in the final game? Let us know.
