How to Write the Perfect Privacy Policy!

A privacy policy is a legal document that discloses the ways which a business utilizes and manages customer data. Basically, it is the way a company justifies what it does to attract visitors to its website. This is an essential document.  Because it protect its customer privacy.   It is important to have a privacy policy.  Because if your business does not have one, legal fees may be pursued on your company.

So, how do you write a privacy policy?

The best format to use is to keep it short.  You should keep the language clear and concise.  So that it is easily readable.  It should be an accessible part of your website.

If your website uses cookies, it is essential that you explain in your Privacy Policy how cookies work.  Here is an example:  “When you visit our site, a small file called a cookie is downloaded to your computer.  A cookie is utilized to store small amounts of information.  But it does not hold any personal information.”  Tell your customers that cookies are used to improve websites.  They will not insinuate viruses on your computer.  You should also stress that your site will not give the information they store to any third parties.  This will reassure customers that their personal details are safe.

Why do you have to stress safety so much?

It is definitely essential that you ensure that cookies are safe.  If not, customers may blur the distinction between cookies and spyware.  Spyware collects information about the pages you view online and sends this information viral.  Cookies collects information too. However, it retains the information only on that site and does not send it from your computer.  It is best to help reassure customers with cookie phobia!

People can be really concerned when it comes to their personal information being passed online.  The information that they are most worried about leaking online is their contact details.  Many customers are concerned about their personal contact information mixing with clickstreams.  Clickstreams are basically used to establish internet surfing patterns.  They check if customers return to the same sites repeatedly.  If these two types of information are combined via database, it is possible to attain a customer’s email address.  For example, a membership and login data.  Ironically, the companies which combine personal information with clickstreams are the big-name companies.  Such as Amazon.

What Else Should You Include In Your Privacy Policy?

You should ensure that you list the laws that your business complies with.  It is critical that you do this in order to cover all bases when it comes to state laws.  You should also reassure online visitors that your site will be updated regularly.  So that the trust between your business and your customers does not get out-dated.

It is important that you use this advice to create a privacy policy.  Because you will put your customers’ worries at ease and create a safer environment on the internet.  With a privacy policy in-place, you will automatically build a relationship of trust with your customers.

If you want to find out more about how to write a privacy policy and create your own free one, view: http://www.freeprivacypolicy.com/how-to-write-a-privacy-policy.htm